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04.04.2007
» BNDES approves a financing of R$ 22.5 million to A.M.C. Têxtil
. The company, which owns Colcci trademark, will expand production and generate 900 jobs
The board of Banco Nacional de Desenvolvimento Econômico e Social [BNDES] approved a financing of R$ 22.5 million to A.M.C. Têxtil Ltda, for the construction of a textile production plant in the Municipality of Itajaí (State of Santa Catarina). Consequently, the company will increase its offer of differentiated textile products, and will generate about 300 direct and 600 indirect jobs, in addition to obtaining economies of scale and productivity from its investments in modernization.
Total investments of R$ 35 million, of which BNDES will participate with 64%, will allow an increase of 34% in the company's production capacity. The new plant will initially support the transference of all plant's structure in Brusque, the main A.M.C.'s business unit, which concentrates management, creation, fabric cutting, modeling and sales activities.
The place was selected due to its strategic location in logistic terms, since it is next to BR 101 highway, Navegantes Airport and Port of Itajaí, therefore allowing the discharge of its products with more agility and speed. A.M.C. owns four manufacturing plants: one for roll knitting, in Jaraguá do Sul, two for textile manufacturing, in Brusque and Joinville, and one for footwear in São João Batista, all of them municipalities in the State of Santa Catarina.
The company is held by the Menegotti family, which owns Colcci, Sommer and Carmelitas trademarks, having a strong operation in the market and being present to all events of the Brazilian fashion, such as Fashion Rio and São Paulo Fashion Week. A.M.C. also owns a license to use Coca-Cola brand in undershirts, pants and warm clothing.
Colcci's business unit plays an important role in the market, by differentiating itself from the informal producer and other fashion and leisure textile manufacturers, based on its aggressive investment in marketing and product development. An example of the attention directed to marketing is the hiring of the Brazilian model Gisele Bündchen to represent the company in fashion events.
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