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09.11.06
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BNDES finances the opening of ten movie theaters in Rio de Janeiro
With a credit of R$ 4.6 million, Grupo Estação will implement presentation circuits in Botafogo and Gávea
The board of Banco Nacional de Desenvolvimento Econômico e Social [BNDES] approved a financing of R$ 4.6 million to Grupo Estação, destined to expand the group's presentation circuit with the opening, still in current year, of two new presentation circuits at the districts of Botafogo and Gávea, in Rio de Janeiro. The funds correspond to 46.3% of the project's total investment, with a budget of R$ 9.9 million.
The two new circuits make part of a strategy that provides for the opening of about 30 new movie theaters throughout the next five years. The circuits to be opened in Botafogo and Gávea will have five theaters each, and capacity to 555 and 590 seats, respectively, in addition to a Coffee Shop and a store to sell books, CDs and DVDs and/or a specialized video renting store.
The Gávea Station Circuit, to be built at the Gávea Shopping, will be a turning point for Grupo Estação. The architectonic and public attendance concepts will be a reference for future projects. Programming will be faithful to the idea of presenting films distant from the so-called blockbusters, standing out the diversity of titles and strengthening the Grupo Estação's independent and alternative image.
As to the Mandela Station Circuit, it will be built at a commercial area that has been created along with the construction of a residential building, on Nelson Mandela Street, transversal to Voluntários da Pátria Street, next to the existing Botafogo Station movie theaters (the theaters are located at the ground floor of the building, facing the street). This project, which has been developed for two years, aims at making more dynamic the cinematographic and commercial center appeared in the last decade around the movies Botafogo Station and Unibanco Cinema Space. It is justified by the high occupation rate of the existing movie theaters, and by the fact that they are the "storehouse" of Grupo Estação's programming, attracting the movie admirer public, more used to experimentations, in addition to a great number of spectators coming form Copacabana and Tijuca through the subway.
Grupo Estação's two new projects will be followed by the reopening of Laura Alvim Culture House's movie theaters - totally renewed - as well as complementary interventions in other movie theaters of the group, to improve public attendance and to strengthen its circuit in Rio de Janeiro, such as: full reformation of Botafogo Station, by the opening of a large DVDs store facing the street; renewal of the foyer and the coffee shop at Unibanco Cinema Space and the change of its seats; opening of a bookstore and a renting store at Ipanema Station and the change of its seats; and renewal of the foyer and the coffee shop at Odeon BR.
Grupo Estação - Created in 1985, Grupo Estação originated from a nonprofit organization that had its first movie theater, Botafogo Station, installed at the back of a gallery. The group's strategic and commercial success made possible a continuing growth of its operations, making the Grupo Estação's circuit a reference as a presentation circuit for quality movies, an alternative to the traditional commercial movies, being recognized by its pioneering and capacity of innovation.
Presently, the group launches about 120 films per year and has over thirteen movie theaters in the City of Rio de Janeiro. In 2005, the total public recorded in the Station circuit was 1.2 million people and, in 2004 and 2005, movie theaters of the group were elected by Veja Magazine as having the "best programming of the city". In addition to having about 500 films in its distributor's portfolio, Grupo Estação maintains a permanent calendar of cultural projects connected to the movies, and holds annually the largest movies festival in Latin America, the Rio Festival, with over 400 films presented and a public of 210 thousand people in 2005.
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